Emily strikes a balance between thoughtfulness and accountability. She expects business owners to have a responsibility in their own marketing but she is there to vet ideas, provide guidance, support decisions with experience and help execute and drive a plan forward. She has a breadth of knowledge and is willing to offer it up generously. It's been nice to see how her recommendations also lift other businesses up while benefiting my own. The principle of community runs deep in her strategies. She is genuine, honest and reliable.